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Establishing an online store – 6 reasons to choose Shopify

Are you planning on founding an online store? An alternative, that you should familiarize yourself with, is Shopify. In this article we have gathered the most important matters concerning Shopify’s online store platform.

What on earth is Shopify?

Shopify is an online store platform, founded in 2004 in Canada, which offers a versatile and user friendly online store platform for businesses of all sizes. One of Shopify’s clear benefits compared to many other platforms is pricing: instead of large development- or up front-investments, Shopify has a monthly recurring fee of 29-299 dollars depending on the standard of service. In addition, for example credit card payments there is a separate commission charge.

Globally there are around 500000 online stores using Shopify’s platform, so the e-commerce software in question is extensively used. It is a so-called SaaS or cloud service product, which is effortlessly easy to deploy.

Why choose Shopify as your e-commerce platform?

1. Accessibility

Shopify’s possibly greatest asset is it’s intuitive user interface and accessibility. You can easily administer and update your online store without having a degree in information technology.

2. Versatile qualities

Shopify’s qualities are in their own class. On top of comprehensive basic functions there are thousands of different add-on apps developed for the platform, that you can easily use in your online store.

Creating a page for a product, editing the layout and content, various payment methods, product management, marketing tools and analytics – among other things, all of these have a built- in solution in Shopify

3. Layout

In instant online store solutions, particularly the layout is often an afterthought to a technical solution. In Shopify the visuals and appearance play a huge role and editing the layout is incredibly easy.

4. Scalability

Shopify is also a suitable platform for bigger online stores. It is not only a service directed at small businesses, but scales well for bigger businesses. Coders for Hire has built several online stores for well-known national fashion brands and other retail operators on Shopify’s platform.

5. Integration and add-ons

There are many existing integrations between Shopify and other services. You can integrate Shopify with for instance the Salesforce CRM platform or MailChimp’s e-mail tool effortlessly.

You can find thousands of different add-ons from Shopify’s own application store. With the help of these add-ons your Shopify-store can be personalized for your company’s and customer’s needs.

6. Marketing tools

Shopify isn’t just an electronic commerce application but Shopify offers well-rounded opportunities for e-commerce marketing. Whether it be upselling or cross-selling, integrating your online store with Facebook advertising or e-mail marketing, Shopify has all the necessary add-ons.